Why so small is premium?
Softness with Integrity. Luxury with Purpose.
At so small, we believe your baby deserves nothing less than the very best. That’s why we craft every piece with Extra Fine 100% Organic Egyptian Cotton and Extra Fine 100% Egyptian Cotton, globally renowned as White Gold; the softest, most durable, and most breathable cotton in the world.
But softness alone is not enough. True premium means offering you choices, without ever compromising on quality:
- so small: our organic line, made from Extra Fine 100% Organic Egyptian cotton, certified for the safety you want and the purity your baby’s skin deserves. Organically grown and crafted with care for both your little one and the planet.
- so small xo: so small's twin line, made from Extra Fine 100% Egyptian Cotton, delivering the same exclusive softness and luxury feel. Traditionally grown and crafted with exceptional quality. Because we know families need more choices, yet still expect un-compromised comfort.
Two lines. One heart. Both promise the same exclusive softness, meticulous craftsmanship, and timeless designs that make so small unlike any other.
With so small, you’re not just dressing your baby, you’re wrapping them in love, safety, and exclusive softness.